It’s a rainy summer day, and I’ve got a problem. There’s only twenty Likes on the Siteturner Facebook page, and, last I checked, one Twitter follower. The situation is dismal, and the past week I’ve been mulling over an age old question: should I buy Facebook likes?
Perhaps you find yourself in a similar dilemma, also considering this tempting social marketing shortcut. You’ve said to yourself: It’s not as if buying Facebook likes and Twitter followers is illegal! Everybody else is doing it! It can’t do any harm!
Well, you’re right about the first two things: it isn’t illegal to buy Facebook likes, and lots of other people are doing it, so we’ll leave most of the ethical and philosophical musings for another day. It could be argued that there’s little difference between buying Likes and the old-fashioned advertising used to build a company’s image and brand. It’s just business as usual. Deception is nothing new: believe it or not, the cheerful mothers in Tide commercials are not washing their own clothes, and some of those stains will never come out. Read More