In this scandalous round-up, we expose the best celebrity and gossip magazine themes for WordPress in 2017. Those of you looking to start you own TMZ-like celebrity & entertainment news website can get a great-looking, inexpensive head start by installing one of the themes on this list.
For the most part, we set our sites on bright, fun themes with strong viral and sharing features. None of these themes are blatant clones of other popular entertainment and gossip websites like TMZ or E! Online, but each embrace a familiar aesthetic and occupy a similar space, both visually and on the user-experience (UX) level. Content may be king, but the success and profitability of a gossip website depends on traffic, traffic, traffic. Social engagement and a top spot in Google are paramount. Half-assed, under-optimized code isn’t going to cut it.
To keep our selections as fresh as possible, we intentionally omitted themes from the list that were several years old. At the time of publication, none of these themes were much older than one year. Of course, that means there were some gorgeous, featured-packed products from several years back that didn’t make the cut–but to make sure that the coding is up to snuff with current Google demands and social sharing habits, freshness seemed like the way to go.
Finally, before we go ahead, I always include a quick plug for Bluehost. If you haven’t settled on a hosting provider for your new site yet, this provider is the most reliable and feature packed for the money.
It’s not always the case, when putting these articles together, that a clear winner emerges. But our top spot this time was a no-brainer: Hush. First off, Hush perfectly looks the part. It’s reminiscent of many high-profile celebrity and gossip websites (without being an explicit ripoff of any particular one). Secondly, it includes all the features you need to build a high traffic, profitable celebrity & gossip website along the lines of TMZ or E! Online.
It’s versatile, coming with a wide array of theme options and layout variations. Hush includes Visual Composer for front-end page building. Users can create reviews along with their article content. Hush supports a variety of the most popular commenting engines like Disqus. Above average advertising features will aid in your monetization efforts.
Hush is fast and performance optimized. The scores a 98% on Google’s page speed tool and 90% of YSlow. SEO optimization is state-of-the-art, with schema integration and structured data markup. It’s critically important for gossip sites to rank well on Google. Highly recommended.More Info/Download
We like our next pick, Click Mag, almost as much as Hush. Click Mag shares a lot of the same features as Hush, including WooCommerce support for shopping cart functionality. You’ll also find bbPress support for building a forum and community.
Reviewer Plugin is bundled (that’s the name of the plugin, not an example of poor grammar), and advertising is superbly integrated. Once again, the search engine optimization is well implemented, with schema support and clean SEO-ready coding. Click mag is 100% responsive and retina-ready, so it’s going to look pretty sweet on everything from iPhones to high-resolution monitors.
YouTube and Soundcloud are also supported. Usability features like infinite scrolling and mega menus are a nice touch, and photo heavy websites will appreciate the superior gallery content type.More Info/Download
Bimber not only appears on another roundup, I also use it for another of my own websites. That’s high praise, because I’m fussy and cheap and usually design my own.
Bimber is marketed as a viral magazine theme which is, of course, essentially what gossip and celebrity blogs are–and it comes with a few different presets for different looks. There’s also a cool plugin that will allow visitors to submit their own content if that’s something you’re into.
Webmasters can create lists, cool badges for popular trending posts, and paginated posts with big, bold navigation. (Squeeze page views out of your visitors!) The social media and sharing features are strong here, and powered by the MashShare plugin.
Great advertising functionality rounds out the features. The theme also supports MailChimp for promoting and building your mailing list.More Info/Download
Cuckoo, our next election, won us over with simplicity and usability. Performance is snappy, and navigation and UX are straightforward and intuitive. The theme is a joy to use. And of course, it looks great. The team behind Cuckoo was very likely inspired by the success of Bimber.
The theme features front-end submission, and Visual Composer for when you want to assemble a few complex layouts. Cuckoo supports Upvoting and downvoting , and the trending posts plugin engages your visitors with your hottest content.
With Cuckoo, you can also build a robust community using the BuddyPress and bbPress integration provided. The theme additionally supports MailChimp for mailing list promotion and sign-ups. Advertising features and search engine optimization are excellent on this one too.
There’s plenty of options on the back-end, so you can really get in there to tweak, adjust, and ruin everything. Cuckoo is responsive, as you’d expect, and looks sharp on high-resolution displays. A couple of usability features like front-end login and AJAX filtering add a bit more zing. This one deserves a bit more attention IMHO.More Info/Download
Bourz aims at being a bit more stylish and fashionable than the other themes we’ve looked at so far. Although I’m not using this one on any of my sites, I do use another popular theme from the same development team, and Bourz reaches the same level of quality.
Mobile-friendly design makes for an excellent, consistent user experience across the range of devices. Seven layout options provide versatility. A banner and advertising system is integrated and WooCommerce is supported for shopping cart functionality. Got some merch to pimp? You can sell it online using this theme.
Unsurprisingly, there’s lots of useful options in the admin. Webmasters have control over colors, fonts, and more. This theme is fast and optimized for Google.More Info/Download
Continuing in the direction of viral themes, the overtly titled ViralWP is another excellent choice for any celebrity and gossip magazine theme. I suppose this one is in the vein of Bimber and Cuckoo. Just a quick glance the demo reveals a similar aesthetic and feature set. All the must haves are here, like advertising features, MailChimp integration, social sharing functionality, and a nice set of options in the admin.More Info/Download
We’ve written about a good life before, and will no doubt write about it again. This one shows up in a few of our articles because it’s a multi-concept magazine theme with presets and demos crafted & tailored for specific niches.
The default style works for celebrity and gossip websites, and the fashion-centric style is easily adapted as well. The layout is flexible, with five different article layouts to choose from, and four gallery and video pages to work with. This one comes with a nice group of premium add-ons, too. A nice bonus.
Ad spots are built-in, and accessible via Visual Composer. The code is optimized and fast, and supports Google structured data, making it another great choice for SEO. A good value overall and worth a closer look.More Info/Download
Mag | WordPress Online Magazine Theme
Finally we have Mag, a chic and stylish design conceived for fashion, celebrity and entertainment magazines. Slider Revolution and Visual Composer are bundled.
The code is properly structured for search engines, so you can score a good placement on Google, assuming all your other search engine optimization efforts measure up.
Several custom sidebar widgets are built-in. Social sharing is well implemented. Mag supports WooCommerce, providing shopping cart functionality, and MailChimp for newsletter sign-ups. Retina ready and translation ready with WPML support. Of course, there are lots of options to play with in the admin, to get everything just how you like it.More Info/Download