For this radiant showcase, we’ve blended together the best WordPress cosmetics themes available for 2017. Anyone looking to start selling cosmetics and beauty products online using the WooCommerce platform will find a fast, cost-effective starting point on this list.
Instead of dumping a massive collection general shopping cart themes into an article, we’ve decided to take a narrower approach. Each of these themes features a purpose-oriented design tailored to cosmetics. To keep the list fresh, and make sure that recent design trends and contemporary web technologies are represented (and to make sure that no themes are out-of-date and incompatible with the latest platform and plugin versions), most of our selections are relatively recent releases.
On the features end, the basic requirement is a WooCommerce implementation. Beyond that, we think usability improvements like AJAX filtering and searching are nice to have, and favor themes with those capabilities. Mailing list integration is also a welcome addition.
Those the default designs are all top quality, all themes are editable and customizable to some degree via admin settings panels. Most include a drag-and-drop interface (usually courtesy of Visual Composer) for creating and managing page layouts.
Finally, if you’re starting from scratch, we recommend Bluehost for a web hosting. They’re cheap (in the good way) and reliable, and easily scalable as your business grows.
Cosmestro is our current top pick for best WordPress cosmetics theme. The design is gorgeous, embracing modern, contemporary trends, and usability is top-notch. Performance is snappy and fast, and layouts and navigation are intuitive. User experience is paramount when it comes to shopping cart themes, and Cosmestro definitely excels on that front.
On the tech side of things,, Comestro scores points by being both responsive and retina-ready, guaranteeing consistent and flawless usability and graphics across the full spectrum of devices. This theme works perfectly on smartphones, high-resolution 5k desktops, and absolutely everything in between.
It’s built on the solid Twitter Bootstrap framework, and the clean, optimize code is SEO friendly for securing excellent, high-traffic rankings in Google and other search engines. Plenty of customization options are built into the back-end for branding and codeless design adjustments.
The theme is WPML compatible for translation, well documented, and nicely supported. Highly recommended.More Info/Download
Next up, we’ve got Alto. This AJAX-enabled WooCommerce beauty & cosmetics theme is multipurpose product, with 15 distinct skins, each tailored toward a specific niche. The the design of the cosmetics and makeup skin is sleek and stylish, pulling focus to the products and effectively leading visitors through the checkout process.
The usability is first-class, partly thanks to the AJAX filtering and searching. Customization is effortless, thanks to both the extensive admin options panel and Visual Composer (for code free drag-and-drop layout creation and management).
The theme is, of course, fully responsive, adapting to displays of various resolutions and sizes. Additionally, it’s search engine optimized to help you grab a top spot in the SERPs. Setup is a breeze thanks to the one-click demo installation. Another enthusiastic recommendation.More Info/Download
Designed especially for organic beauty stores, as the name aptly suggests, this WooCommerce cosmetics theme is perfect for selling natural treatments and organic skincare products. The theme is versatile, with three homepages to choose from. The developers bundle Visual Composer free, for drag-and-drop page building functionality.
The default designs are clean, modern and fresh, and, as you’d expect, there’s lots of options on the back-end for managing fonts, colors, and layouts. In addition to support for Visual Composer and WooCommerce, the premium plugin Slider Revolution is also included. This will help you draw customers in by building a visually engaging and informative homepage slideshow.
Usability features like AJAX searching and performance optimization improve the UX further. The theme is regularly updated, well documented, and professionally supported by the developers. This one also includes demo content for an easy installation.More Info/Download
Marin offers a lot of potential for customization, with multiple header and footer styles and drag-and-drop page building. The useful options panel gives you access to Google fonts and unlimited colors. Contact Form 7 supported for building custom web forms. Once again, Slider Revolution is bundled for putting together and greeting your visitors with an impressive homepage slideshow.
Marin includes detailed documentation and demo content, for a speedy, stress-free installation.More Info/Download
Organo is a clean, lightweight WordPress cosmetics theme. It features a classic and familiar e-commerce/shopping cart layout and user experience. The responsive design provides consistent performance regardless of platform. It performs just as well on tablets as it does on laptops and desktops.
Features include a built-in customizer, custom widgets, 80+ shortcodes and a filterable portfolio. The theme is translation-ready and SEO friendly. Provided your other SEO efforts are up to snuff, you shouldn’t have any difficulty ranking with this one.More Info/Download
Next spot goes to Mr. Bara. This is a huge theme, with 46 layout presets to choose from out-of-the-box. Three of those presets are crafted especially for cosmetics shops. The developers are adding new demos and layouts regularly.
Visual Composer & Slider Revolution are, of course, bundled free. Let’s face it: you’re unlikely to come across the theme like this one that doesn’t include those two popular premium plugins. As of 2017, it would be more surprising if they were absent. Usability features like AJAX filtering and searching improve UX, and encourage return visits and patronage. Mega Menus are supported, too. Cool beans.
You could get lost in the options, and there’s really no limit to the different combinations of layouts, colors, and fonts you can assemble. Extras like newsletter pop-up subscription forms, and MailChimp integration, add even more value.
It’s worth taking a closer look at the product page if you got a minute, to get a more complete picture of everything this theme has to offer. There’s really just too much packed in two sufficiently cover it in this brief summary.More Info/Download
Kendall gets the nod for its elegance and style. This one comes with 12 unique homepages, with one tailored toward e-commerce and beauty shops. Although the WooCommerce support is something of a secondary feature, it is smartly integrated and its features are well implemented.
This is a good pick for independent cosmetic companies promoting their own brand. Blog and portfolio features are also included.More Info/Download
This WooCommerce compatible theme wasn’t specifically designed for cosmetics, but the design lends itself well to that use. We opted to include it for the sake a variety – sometimes ThemeForest products end up overrepresented on these lists. But I guess that’s to be expected, since so many talented designs and developers have congregated there.
Anyway, BluChic is a popular independent WordPress theme developer, and they excel at creating elegant, feminine designs with superior performance and usability. This is a simple, straightforward, and easy to use theme. Recommended for users who don’t require a super-sophisticated feature set, and for those who would find the multipurpose themes to be overkill.More Info/Download
Like our previous pick, Organic Beauty, the Organica WooCommerce theme targets natural products and cosmetics. If you wanted, this would be a good fit for selling health foods and fitness supplements as well.
The theme packs in six demos, each designed for specific niche. Added usability features improve the overall user experience, like the AJAX cart, WishList, filtering, and vertical mega menu support. Product sliders, mobile touch features, and an useful, informative news carousel take things up another notch.
Of course, this theme is mobile-ready and retina-ready, working flawlessly on all devices and platforms. It’s WPML compatible, a cinch to customize, and supports several popular third-party plug-ins (including Contact Form 7 and MailChimp).More Info/Download
Face Art is a couple of years old now, but it holds up well, and we felt we should include it simply because it’s such a great fit for online cosmetic and makeup stores. It features a lovely, timeless e-commerce design. We think it’s worth a closer look if you haven’t seen anything else you’d like so far. The developers keep it up-to-date and supported, so it’s always going to be compatible with the latest plugins and version of WordPress.More Info/Download