The 5 Best Amazon Affiliate WordPress Themes & Plugins For 2020

Even with all of the changes in web marketing and advertising over the past year, Amazon Affiliates are still doing extremely well.  In fact, being an Amazon Affiliate is a great way to get started in building a lucrative business.  But before you get started, you need a good website.  And of course, that means if you’re using WordPress, you need a great Amazon Affiliate WordPress theme.

This article will run down our picks for the best WordPress themes for Amazon Affiliates, and why they’re our favorite themes!

When you’re creating an Amazon affiliate site, you have several choices for what type of site you want to create. There is the comparison-shopping site, where you compare prices of different products across different websites, including Amazon and others. There is the product review site, where you review a set of products and provide links to Amazon to allow users to buy those products. And there is the deals-type site, where you find products that are on sale or less expensive than you’d expect, and link to Amazon to sell those products. Depending on which type of site you want to create, you will need a different theme.

So this article, we will walk you through the different types of Amazon affiliate sites and which WordPress themes and plug-ins are most useful for building those types of sites.

Before we begin, if you’re not specifically looking for an Amazon affiliate site, you may want to check out some of these related articles too:

Here are our recommendations:

The Best Themes for Price Comparison Amazon Affiliates and Deals Sites

The first type of Amazon affiliate website that is very popular is the price comparison website. These types of sites list products and show the current pricing on those products across a variety of websites.

There are several things you want to look for in a price comparison theme:

  • Specificity — you want the theme to be made for price comparison, and therefore not need to be modified in any way to support what you’re doing
  • Easy entry and updating
  • Automatic loading via API, CSV
  • Clean, clear category hierarchy

Our Pick: 

The Best Amazon Affiliate Plugins: RE HUB WordPress Amazon Affiliate plugin

RE:HUB is a beautiful and feature packed price comparison theme for WordPress.  It’s easy to use, but very expandable, and can be customized to do everything from simple price comparison to multivendor e-commerce to social business.

RE:HUB has everything you need to create an awesome site, including a built in community.  Not only is this great for standard price comparison sites — it’s great for deals sites, since users can submit and rate deals.

The theme includes Content Egg built in (not the pro version, however) so that you can pull data from the Amazon API.  If you want to use other APIs to create a good price comparison, Content Egg will do that, but you’ll have to upgrade.

Some of the coolest features of RE:HUB include it’s customizability — so you can make the theme your own easily — as well as its full set of price comparison functions.  It also looks great on mobile!

RE:HUB claims that everything is designed to maximize conversions and sales, which is really cool, although we have no way of testing that, so we don’t really know if it’s true.

Watch the video below to see how to set it up with Amazon:

What’s good

  • Contains everything you need for an awesome price comparison site, including Amazon connectivity
  • Inexpensive — only $59
  • Beautiful look and feel, including on mobile
  • Social functionality, which works great to create a deals site
  • Tons of SEO features — for example, automatically makes pages like “best phone under $100”

What’s not

  • Requires a bit of setup to make it work really well
More Info/Download


Runner up: Compare

The Best Amazon Affiliate Plugins: Compare WordPress Amazon Affiliate plugin

As the creator of many, many different price comparison websites on the Internet, I have never found a more perfectly suited price comparison software package than Compare. Compare is not just a theme, but a family of different products designed for you to create a price comparison website.

While there are dozens of different themes and packages that help you build your price comparison site, and they span WordPress, Drupal, and all sorts of other systems, none is more well tailored to the problem than Compare. Compare is totally designed for you to create an affiliate site for price comparisons.

With Compare, you have an entire price comparison site in a box. Once you’ve installed it into WordPress, you have the option of adding categories and different products, either manually, or in an automated fashion.  The automated system (which requires a separate purchase from their website) will pull items in directly from Amazon using the API, so you can build your site and keep everything up to date with a minimal amount of work.

What’s good

  • Functionality out of the box — no need for a complicated setup to get your price comparison site up and running
  • Easy to add products and keep everything up to date
  • Connects directly to the Amazon API to pull data and update — so it’s entirely turnkey
  • Built with all of the features you need in a product comparison site

What’s not

  • The Amazon API functionality requires you to buy a separate component, which costs more
  • Can be expensive — with the Amazon API component, $200+
More Info/Download


Runner up: Clipper

The Best Amazon Affiliate Plugins: CLIPPER WordPress Amazon Affiliate plugin

If you’re building a deals site, Clipper is for you.  It’s designed from the ground up as a deals site, with all of the features you’ll need (and some you don’t know you need) built in.

It has built in connectivity to Amazon and other affiliates, but it also has much more.  It has full tracking and cloaking of coupons (so that you get the affiliate click), as well as a great mobile look.  And it has built in functionality so that people can pay to list deals and coupons on your site.

What’s good

  • Everything you need for an awesome deals site or coupon site
  • Amazon affiliate connectivity built directly in
  • Easy to use and install
  • Great mobile look and feel

What’s not

  • Very specialized for deals sites, not useful for other types of sites
More Info/Download


The Best Themes for Product Review Amazon Affiliate Sites

The first type of site that we will look at is the product review site. A product review Amazon affiliate site is a site where you review or rate different products, and you provide links to Amazon in order to sell those products. For this type of site, you will want to use a theme that allows you to review different products as well as get people to click through your links to purchase.

So what are the characteristics that you would want in WordPress theme for your product review Amazon affiliate site?

  • A clean, easy to navigate page hierarchy
  • A clean and compelling design, allowing users to see the benefits of each product
  • Affiliate link functionality built in, including large, inviting buttons to draw users to purchase
  • An authoritative feel, so users trust the information that you provide
  • Works well and is fast on mobile


Our Pick for a Large Review Site: Valenti

The Best Amazon Affiliate Plugins: Valenti WordPress Amazon Affiliate plugin

Our favorite product review affiliate theme for WordPress is Valenti.  Valenti is an extremely beautiful theme with built in reviews and ratings that makes it easy to build a large, and complicated review site.

Valenti has everything you need to build your Amazon affiliate review site — and much more.  For instance, it allows your users to add in their own ratings and reviews, and then calculates scores.  It also has many different page styles, each one prettier than the one before it.  And it’s social media and SEO optimized.

The only problem with Valenti is that it’s pretty complicated for a simple site, so if you are just a single blogger planning to do reviews for Amazon products, it may be too much for you.

What’s good

  • Everything you need for to build an Amazon affiliate reviews site
  • Complete user rating functionality, with ratings automatically calculated
  • Drag and drop builder
  • Supports slideshows and video reviews
  • Beautiful on both desktop and mobile

What’s not

  • A bit complicated if you’re only trying to build a simple review site
More Info/Download


Our Pick for a Small Review Site: Thesis

Although Thesis doesn’t have a complicated rating system built in, we found it to be the best theme for building a small Amazon affiliate review site.

Thesis is more than just a theme — it’s an entire system that makes creating your WordPress site extremely easy. It allows you to do everything you need with your templates without any code, and it’s optimized for social and SEO out of the box.

Thesis has a clean and simple layout that can be customized later on.  It also has drop in boxes to integrate with affiliates and more.

What’s good

  • Super easy to set up and use
  • Great look and feel out of the box, easy to customize to get exactly what you want
  • SEO optimization (which is really important in order to make money for your affiliate site)

What’s not

  • Doesn’t have the complex rating functionality of Valenti
More Info/Download


Plugins You’ll Need for Price Comparison Amazon Affiliates and Deals Sites

Regardless of your theme, you’ll need additional functionality in order to turn WordPress into the ideal affiliate/deals site.  Some of  the themes above get you started by giving you the most important functionality, but you’ll probably want more…

Here are the plugins that you’ll want to have absolutely need if you’re building an Amazon Affiliate site:


WP Review Pro

The Best Amazon Affiliate Plugins: WP Review Pro WordPress Amazon Affiliate plugin

WP Review Pro is used by hundreds of thousands of sites to do reviews and ratings for products.  Want your product ratings to show up on Google search results pages?  This plugin does that.  Want your reviews/ratings to show in Facebook, Google Places (and even Yelp, where applicable)?  This plugin does that.

More Info/Download


Want help? You can get an entire WordPress Amazon Affiliate site, including theme installation, for $25

Once you get one of the themes above, you can either go through and configure it yourself, or you can have it done for you.

Luckily, if you want to save time and frustration, you can have your affiliate site built for you — and it will only cost you $25 on Fiverr.  For that, you get your theme installed, plus, an affiliate plugin, SEO, 200+ products added, a blog, and optimization.

It’s definitely worth checking this out for the time savings — even if you’re a WordPress expert.

More Info



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